At WP, we proudly introduce Elizabeth Walford, our visionary founder. Elizabeth’s journey showcases her problem-solving prowess and dedication to excellence. With a background in global brand development, digital transformation, product development, and leading a multi-million-dollar business, she excels at crafting effective solutions to complex challenges.
Elizabeth’s illustrious career includes working with top industry names like GreenShield, Canada Life, TD Bank, BMO and President’s Choice Financial. Her achievements highlight her ability to drive growth and enhance operational efficiency.
Armed with an MBA in Finance and Marketing and certifications in Human-Centered Design, Elizabeth brings practical expertise in building sustainable results. She also imparts her knowledge as a Professor in Marketing and Product Development at Seneca Polytechnical College @ York University.
At WP, we leverage Elizabeth’s expertise and innovative mindset to offer bespoke marketing consulting services. Guided by her strategic vision, our team is committed to delivering transformative results for our clients.
In her spare time, Elizabeth enjoys walking her 3 dogs, cycling, skiing with her sons and travelling extensively in Europe.
We are thrilled to collaborate with Jordan Levitin who is a distinguished North American market research industry leader. Jordan’s unique contributions, with 20+ years of experience designing, executing, and reporting on qualitative and quantitative studies, have been instrumental in guiding numerous clients through crucial strategic brand positioning and innovation decisions.
Let Jordan and the team at Walford Partners help you navigate the complexities of market research and achieve your business goals with precision and insight.
In his spare time, Jordan can be found skiing with his son, travelling and renovating.
We are proud to partner with Dan Smith who’s expertise in strategic product development, technology, and payment services is unmatched. With a 20+ year career in commercial payments, Dan has honed his skills working with global card networks and banks, including Mastercard, American Express, and Visa.
Experience unparalleled expertise in strategic product development and technology with Dan Smith and the team at Walford Partners. Let us help you navigate the complexities of the financial product landscape and achieve your business goals with precision and innovation.
Dan takes a break from work, by spending time with his family and going on long excursions with his black labrador, Jemma.